TRUEYOU

The TrueYou brand stands for the relentless pursuit of constant progress, the quest for continuous development and the expression of one’s own individuality. What began over 10 years ago as a fashion label has developed into much more over the years. TrueYou is a movement. TrueYou is an attitude to life. And it is precisely this attitude to life that is also embodied by the constantly growing community that has left no stone unturned within the fashion scene in recent years: countless attendance records at Vienna Fashion Week, international publications in British Vogue, participation in LA Fashion Week – we have done and seen it all. And now the chapter is coming to a grand finale: in September, the label will be represented at Vienna Fashion Week for the tenth and final time. The end of an era.