FASHION TALKS
09.09.2025
MQ Summer Stage in the main courtyard
18:30
FASHION IN AUSTRIA, A JOURNEY FROM ITS ORIGINS TO THE FUTURE
Fashion reflects the spirit of the times and is a tactile sensor for art and culture, a living means of expression in a rapidly changing society.
Topics such as clothing as a statement and the diverse aspects of sustainability, production, marketing, circular economy, as well as the importance of the fashion industry in the domestic economy are highlighted.
Guests:
Natalia Ferraz (social media expert, @natyferraz_sm)
Katha Harrer (designer www.kmamode.com)
Idan Yoav (artist-in-residence at MQ, designer/Berlin)
Patrizia Markus (designer www.pollsiri.at, Head of Mode Wien & Landesinnung Wien der Mode und Bekleidungstechnik)
Host:
Maria Oberfrank (designer Pitour/Combinat-MQ and organizer of VIENNA FASHION WEEK)
www.pitour.com, www.combinat.at, www.viennafashionweek.com
Participation is free of charge.
17.09.2025
HALLE E+G
16:00-16:45
CAVIAR OR POTATO?
TEMU OR PRADA?
Buying fast fashion, reading green issues – do they go together?
A talk with media professionals about consumption, responsibility and the true value of fashion.
Talk Participation is free of charge with registration.
17.09.2025
HALLE E+G
17:00-17:45
PANELDISCUSSION: DISRUPTED FASHION MARKETS – LEARNING FROM UKRAINE
How do Ukrainian designers deal with changing market conditions – whether war, new buying behavior or the collapse of distribution channels? What opportunities for cooperation exist between the fashion industry in Austria and Ukraine? What production opportunities does Ukraine offer for Austrian designers?
AUSSENWIRTSCHAFT AUSTRIA, in cooperation with the Kyiv Foreign Trade Center, is inviting Austrian and Ukrainian designers to exchange experiences as part of VIENNA FASHION WEEK: As part of a panel discussion, Ukrainian fashion representatives will share their experiences and solutions due to significantly changed market conditions – whether due to the outbreak of war, new conditions at fashion fairs or changes in buyer behavior.
Production facilities in Ukraine will also be presented to the Austrian labels.
Some Ukrainian collections will be presented as part of the fashion show, and cooperation between Austrian and Ukrainian fashion entrepreneurs will be promoted as part of B2B networking.
17:00 – Panel discussion: “Disrupted Fashion Markets – Learning from Ukraine” presented by Host Maria Oberfrank
Ukrainian designers talk about changing markets, new buying behavior and new production methods.
- Kateryna Kryvoviaziuk, ADVANTAGE AUSTRIA Kyiv
- TAKAYAK
- DAR ANN STUDIO
- SIDLETSKIY
- AMBITNA
- GALAGAN
18:00 – Fashion Show: Spotlight Ukraine x Austria
Presentation of collections by Ukrainian designers as showcases for possible collaborations. (with DAY TICKET only!)
19:00 – B2B networking & opening of the pop-up store
Get to know each other personally, presentation of designs by Ukrainian labels, networking.
We look forward to your registration and your interest in future-oriented cooperation with the Ukrainian fashion industry.
The event is part of the “go-international” Internationalisation Initiative, a joint programme of the Federal Ministry for Economy, Energy and Tourism and the Austrian Federal Economic Chamber.
Talk Participation is free of charge with registration. Fashion shows with day ticket only!
20.09.2025
HALLE E+G
15:00
Beauty Trends & Confidence – hosted by Merz Aesthetics
In the panel discussion Viennese dermatologist Dr. Kerstin Ortlechner, Mag. Nicole Hintringer, Managing Director of Merz Aesthetics Austria GmbH, and Elvyra Geyer, co-founder of Vienna Fashion Week, talk about current developments in the field of medical beauty and how modern aesthetics can strengthen patients’ self-confidence in the long term.