SLANGSLANG

SlangSlang ©Szonja Lang
FASHION SHOW

14.09.2024 / 15:00

POP UP STORE @ VIENNA FASHION WEEK
11.09-14.09.2024
ONLINE

Website: slangslang.com
Instagram: @slangsonja

Picture Credit © Szonja Lang

ABOUT SLANGSLANG

The specialty of the SLANGSLANG brand lies in its innovative approach to product creation. Every product is first designed in a virtual, 3D form, accompanied by a moving image presentation. This method reduces unnecessary sampling, saving significant time, energy, and raw materials through the use of 3D programs. In addition to this sustainable practice, SLANGSLANG transforms by-products of the car industry into classic items, allowing the wearer to stand out from the crowd.

The SS25 collection centers on essential recycling and upcycling principles, suitable for both indoor and outdoor use, while striving for transparency. The collection draws inspiration from the honest qualities of water and the glass surfaces of cars, blending unwavering material with a soft sense of transparency. As a critique of the fashion industry, the creations convey the need for radical yet gentle and transparent changes. This collection utilizes automotive by-products, incorporating every exciting graphic element and technological detail of these materials. High- quality textile surfaces are combined with by-products destined for disposal, aiming for a harmony of aesthetics and functionality in a sustainable form.

Our jackets, for instance, are crafted from high-quality fabrics and manually disassembled, neutralized airbags. The auxiliary materials used, such as zippers and buttons, are also premium and/or recycled. The textile patterns add a unique touch to the products, creating a personal connection with the individuals working on the collection.

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