GRÜNSCHNABEL & GÄNSEBLÜMCHEN

Grünschnabel & Gänseblümchen uniquely combines fashion and tradition. Founded in 2011 by Claudia Hochmüller, the Finkenstein-based label took a significant step onto the European fashion stage by participating in the international Fashion Weeks in London and Paris in 2025.
The brand is renowned for its durable, distinctive traditional-inspired fashion with a unique character. Its signature feature is its bespoke “wearable memories”—personal photographs artistically incorporated into aprons or the back panels of waistcoats, creating one-of-a-kind garments tailored to each customer’s wishes.

For the “Reminiscence” collection, presented at Vienna Fashion Week, Grünschnabel & Gänseblümchen once again collaborates with jewellery designer Irene Hiebl of Atelier Bombardi. Following their successful presentation at Paris Fashion Week in September 2026, Claudia Hochmüller’s fashion designs are once again complemented by Atelier Bombardi’s distinctive jewellery creations.

Both collections draw their inspiration from a shared sense of remembrance. At their heart are the designers’ grandmothers and the treasured collection of handcrafted bobbin lace they left behind. These heirloom textiles are reinterpreted through a contemporary lens, creating a dialogue between traditional craftsmanship and modern design. The result is a harmonious fusion of fashion and jewellery that celebrates memory, heritage, and timeless artistry.