PALLA VIENNA

PALLA Vienna is the Vienna-based fashion label of designer Alexandra Palla. At the heart of the brand are textiles deeply rooted in Austria’s everyday culture and textile craftsmanship. Linen, loden, waffle piqué, woven checks and traditional ribbons form the starting point of every collection.

PALLA Vienna gives these familiar materials a new design context. Through a thoughtful approach to material, silhouette and proportion, the collections translate Austrian textile heritage into contemporary fashion. The label has developed a distinctive design language in which materials with history become the foundation of a new fashion vocabulary.