The Next Generation is more than a fashion show; it is a manifesto. A stage for new voices, unpolished talent, and the uncompromising power of creativity. The focus is on young designers who do not follow trends but shape them themselves, who not only design fashion but question and rethink it. With this format, TrueYou creates a space for young talents who are ready to forge their own path in the domestic fashion scene and present their visions with self-confidence and courage. The Next Generation sees itself as an invitation to actively shape the future of fashion rather than passively observing it.
A special highlight is the collaboration with Studio183 and guest designer DAIRE. Founded in Belgrade, the label stands for sculptural womenswear and expressive jewelry, characterized by quiet strength, conscious design, and a clear, feminine aesthetic. Inspired by form, silence, and inner depth, timeless pieces are created that understand fashion as a personal ritual. At DAIRE, architectural forms, natural materials, and understated colors merge into designs that go beyond pure design. The pieces are created to be worn and felt at the same time.
The Next Generation is a format that creates space for experimentation, courage, and belief in the strength of a new generation of designers. Together with TrueYou, fashion becomes a manifesto—raw, honest, and uncompromisingly creative.
The Next Generation © Chiara Milo, Schahnam Kakavand
