Saubermacher goes Fashion: Fashion Doesn’t End. It Begins Anew
Europe generates around 13.3 million tonnes of textile waste every year – roughly 25 kilograms per person. But donating clothes […]
Elke Freytag: Urban Style with a Rebellious Edge
Urban, confident and easy to wear: with her Winter Edition 2026, Elke Freytag brought a distinctly modern take on everyday […]
PITOUR: Understatement with a Rebellious Twist
At VIENNA FASHION WEEK.26, Maria Oberfrank presented the latest PITOUR collection – and once again showed how much can happen […]
EMPOWERMENT STUDIO: Fashion with Impact
The show of the collection by Empowerment Studio on the second-to-last day of VIENNA FASHION WEEK.26 shows, through unique and […]
THE NEXT GENERATION presented by TrueYou: Three Designers, Different Perspectives – One Runway
The closing show of Day 3 at VIENNA FASHION WEEK.26 brought together Konstantin Theodor, Maria Lingenover and Dew & Juju […]
Atena Neuhuber: When Fashion Speaks
Resilience, sustainability and hope are the central themes explored in designer Atena Neuhuber’s show. Under the title “1001 Nights,” she […]
Opening Show 2026: A Curated Glimpse of VIENNA FASHION WEEK.26
The opening show “Velvet Nights” hosted by FR!TZ EYEWEAR at Vienna’s MuseumsQuartier offered more than a first look at the […]
A COMBINAT(ION) OF STYLES
The designers at Combinat showcase their latest winter collections and never cease to surprise their audience. PITOUR, ARTISTA, AQUANAUTA, KM/A, […]
The Concept of a Story
Fashion begins with inspiration: That can be derived from shapes, colours or even architecture. But what happens when the inspiration […]
THE RETURN OF THE KNIT
From the runway to everyday style, knitwear is experiencing a powerful revival. With major fashion houses and emerging designers embracing […]
ENDLESS ELEGANCE
VIENNA FASHION WEEK has become a home for many genres of fashion: Of course, evening attire cannot be missing in […]
LIFESTYLE UPGRADED
True style begins with the everyday. Lifestyle Upgraded celebrates effortless minimalism, showing how timeless essentials and thoughtful styling can elevate […]