Paying homage to the London spirit of the 1960s, Elke Freytag presented a collection full of sophistication and feminine elegance at VIENNA FASHION WEEK 2025. Shimmering sequins, bold colors, and stylish coats made the catwalk sparkle.
The catwalk sparkled in pink, dusky pink, gold, and rich red. Designer Elke Freytag presented glittering sequined dresses and skirts that shimmered in competition with each other depending on the lighting on the catwalk. These eye-catchers were complemented by elegant coats, some with fur trim, as well as leather jackets and business-casual two-piece suits. In addition to glamorous evening wear, the designer dared to combine bright colors with sophisticated patterns, including leopard print and polka dots.
Elke Freytag is known in Vienna for her label of the same name, which is characterized by clean lines and high-quality workmanship. Her work combines creativity with precision. Her previous career in construction engineering is reflected in the precise cuts of her designs. Sustainability plays a central role in her label: production takes place exclusively in her in-house studio and in regional sewing workshops.
With this collection, Freytag once again demonstrated how versatile her fashion is: from glamorous to business chic—but always individual and confident.
