The future of fashion begins now: With the fashion show “THE NEXT GENERATION,” the Viennese fashion and lifestyle label TrueYou, which traditionally closes VIENNA FASHION WEEK, opened the stage for young designers. Here, raw talent met unbridled creativity; here, trends were not copied, but born.
The Grande Finale of VIENNA FASHION WEEK 2025 was dedicated to up-and-coming talents from the domestic and international fashion scene. Fashion labels GOOD FLAVOUR, KAREEM ALADHAMI, FLY WITH US, and DAIRE, in cooperation with STUDIO183, presented their latest collections.
GOOD FLAVOUR
According to its founding duo, the Frankfurt-based fashion brand GOOD FLAVOUR stands for limited-edition fashion that makes uniqueness visible. Atha and Daniel run the label with the vision of creating fashion that not only inspires on the catwalk, but is also worn in everyday life. In their latest collection, black rain ponchos, wide leather jackets, and long coats in goth style were paired with eye-catching accents. Bright green shoulder bags provided deliberate pops of color. Futuristic cuts, snake pattern details, and a touch of mysticism merged into an exciting presentation.
KAREEM ALADHAMI
Next up were the designs of KAREEM ALADHAMI. The young fashion designer’s path into the fashion world was not easy at first: after fleeing Iraq for Austria around ten years ago and discovering a sewing machine, his life took a dramatic turn. Today, he is considered an up-and-coming designer on the domestic fashion scene. Inspired by historical patterns and Arabic calligraphy, the show revealed an exciting crossover between ornamentation and modern street style. Pompous down coats, extravagant dresses, and oriental capes in bright colors transported the audience to distant cultures and imaginary worlds.
FLY WITH US
Next up was FLY WITH US. As the name of this young fashion label suggests, FLY WITH US was inspired by the mantra “Fly to your Goals.” The lightheartedness and determination of founders Moe and Iccy are reflected in their clothing designs. Casual baggy jeans were paired with hoodies and tops featuring bold statements. Camouflage details and edgy cuts conveyed a sense of self-confident strength and made the models literally take off on the catwalk. “When you see someone on the street wearing something from Fly with Us, it should show you that this person is a doer,” said the founders.
DAIRE BY STUDIO183
A special highlight of this year’s closing show was designer DAIRE in collaboration with STUDIO183. Founded in Belgrade, the label stands for sculptural women’s fashion, clean lines, and timeless aesthetics. In her new collection, she combined bold elegance in black, olive green, and white with statement silver jewelry. The label focused exclusively on natural fabrics such as cotton, viscose, and silk. An homage of expressive coats, dramatic capes, and flowing, floor-length dresses formed the spectacular finale of the fashion evening.
