Fashion For Every Day

Between spectacular gowns and extravagant catwalk fashion, VIENNA FASHION WEEK also shows another side: fashion that is made for everyday wear—wearable, well thought-out, and yet special. Clothing that fits well, feels good, and remains something special.

Klara Neuber’s ESSENTIALS collection features understated designs that captivate with their naturalness and clarity. Natural materials and regional fabrics are used, with a focus on cut and sustainable value. Clothing that speaks softly – yet makes a strong impression.

Lisi Lang, founder of the Viennese label lila, brings color and lightness to everyday life. Her designs are uncomplicated, easy to combine, and make you want to move – both fashionably and mentally. Ideal for anyone who likes practicality but not boredom.

LYVEM impresses with minimalist silhouettes, soft tones, and lovingly placed details. The looks can be combined in many ways and work across seasons. The collection is versatile and outlasts trends – ideal for those who like it simple but not monotonous.

Magdalena Leitner brings classic cuts into a contemporary guise. Wrap techniques and flowing shapes ensure freedom of movement and an individual fit, while natural materials guarantee high wearing comfort. Feminine – but without kitsch.

With its gender-neutral approach, the ROEE label shows that everyday fashion can be diverse, high-quality, and responsible at the same time. Fair production, sustainable fabrics, and clean designs focus equally on function and aesthetics.

FRÖHLICH stands for timeless, comfortable, and uncomplicated clothing. Small series and individual pieces are designed and lovingly produced in the Vienna studio. Fabrics from Europe are used—mostly from “dead stock” materials, sometimes also from carefully selected vintage fabrics. Upcycling is a particular passion: discarded textiles collected at flea markets are turned into unique favorite pieces with the label sin | gu | lär—each piece is distinctive and one of a kind.