Diverse and with great attention to detail: Pitour presented itself at VIENNA FASHION WEEK 2025 in a skillfully casual yet chic manner. Maria Oberfrank impressed again this year with a successful combination of current trends and understated, purist elegance for men and women.
Whether tone-on-tone or deliberately contrasting, Pitour presented by Toblerone captured the spirit of the times at VIENNA FASHION WEEK 2025 with perfectly coordinated long-sleeved looks. The label showcased its versatility with chic two-piece outfits, long coats, and casual tops. The outfits were comfortable yet elegant, thanks in part to the special fabrics and versatile styling options. While the women’s looks emphasized the waist, the men’s looks featured more straightforward cuts.
Purist und modern
It was the purist style that was particularly remarkable: simple cuts were given a modern touch with lines, check patterns, and exciting textures. Pitour skillfully combined simplicity with glamour and luxury. In addition to muted colors, Maria Oberfrank also showed courage in her use of color—for example, with bold blue, pink, and yellow. Accessories such as bags and hats added additional accents and rounded off the outfits. An all-round successful show from Pitour, which proved that combining simplicity and sophistication creates special favorite pieces – fashion that picks up on trends yet remains timeless.
Verena Schinnerl
Journalistin, Medienliebhaberin und (fast) immer fröhliche Optimistin aus der Steiermark. Spricht gerne, viel und am liebsten in ein Mikrofon. Ist oft unterwegs oder im Stress, aber immer für ein gemütliches Zusammensitzen zu haben. Mag ihre Kater, Kaffee und ihr geordnetes Chaos.