ROEE‘s show at VIENNA FASHION WEEK impresses with its clear, modern aesthetic and the label’s signature theme of extravagant eyewear. Here, elegance meets urban coolness, minimalist yet experimental.
The designer duo’s Spring/Summer 2026 collection features earthy tones such as beige, khaki, and gray, combined with black and camouflage. Flowing jerseys and cotton meet structured jackets and wide-cut pants. Oversized hoodies, waterfall collars, and casual draping add relaxed yet sophisticated accents. Metallic boots add a futuristic shine, while animal prints are deliberately used in moderation to create a special expressiveness. More formal blazer silhouettes alternate with sporty streetwear looks – designed to be gender-neutral and versatile. At ROEE, eye-catching glasses tie the creations together into a strong overall narrative and give each outfit an urban touch.
“For us, it was one of the best shows since we started participating in VIENNA FASHION WEEK – the location, the energy on and behind the stage, and the models who perfectly captured our vibe – a dream come true.”
Clean cuts paired with subtle details reflect the label’s philosophy—fashion that emphasizes personality without compromising on comfort or quality. Sustainability remains a central component: made from recycled materials and deadstock fabrics, fairly produced and made in the EU. This approach also illustrates the label’s vision of creating affordable designer fashion from its own production and shaping a utilitarian couture style. ROEE is thus making a strong statement for contemporary, responsible design that remains modern, versatile, and wearable in equal measure.
