From September 15 to 20, 2025, national and international designers will present their latest collections for the 17th time at a variety of impressive fashion shows at VIENNA FASHION WEEK.25. Now we present you the new campaign subject, which impressively reflects the creative direction and visual identity of this year’s event.
About the campaign
The VIENNA FASHION WEEK.25 campaign was launched with an online call via social media and implemented in collaboration with the digital agency FOLLOW. The call led to a collaboration with the two winners Constanze and Talisa as well as Antonia Hausmair, who can all be seen in the campaign image. The subject was photographed with these three models wearing fashion by Austrian designers who will also be presenting their latest collections during Fashion Week.
Creative minds behind the campaign
FOLLOW, the agency behind the fashion label TrueYou, is the official lead social media agency for VIENNA FASHION WEEK and is taking the event’s digital presence to a new level.
www.followaustria.com
Photographer: Chiara Milo / Instagram: @chiaramil0
Models: Antonia / Wiener Models / Instagram @wiener_models | Constanze & Talisa / Body & Soul / Instagram @bodyandsoulvienna
Fashion: KAMEN / Instagram @kamen.clothing | MILK / Instagram @pleasemilkme | Nicolas Dudek / Instagram @nicolas_dudek | pitour / Instagram @pitourfashion | TrueYou / Instagram @trueyouofficial
Hair & Make Up: Marlene Voss / Instagram @vossmua
Styling: Nicolas Dudek / Instagram @nicolas_dudek
Agency: FOLLOW / Instagram @followaustria
The new location
Halls E + G are the special event location in the heart of Vienna. With Viennese charm, impressive architecture, state-of-the-art technology and a highly professional team, they offer the perfect backdrop for events and shows.
www.halleneg.at
New PR support from Wonder We Want
VIENNA FASHION WEEK.25 will be supported by the Wonder We Want agency in its communications for the event. Under the leadership of founder and CEO Johanna Ludley, the team brings many years of experience and in-depth expertise to the collaboration. The agency is looking forward to a successful event with great motivation and enthusiasm.
www.wonderwewant.com
