Sharp lines meet clear visions, classic shapes meet bold experiments. Those who wear pieces from these labels show personality, courage, and an eye for details that cannot be overlooked.
Jelena and Dragana Ugrcic have been designing clothes that are futuristic, edgy, and wearable for over fifteen years. Their designs range from street style to punk glamour and are made for people who want to leave their mark with confidence.
Tetyana Zemskova and Olena Vorozhbyt, on the other hand, combine classic elegance with surprising contrasts. Since the 1990s, their label VOROZHBYT&ZEMSKOVA has been shaping Ukrainian fashion and showing that prêt-à-porter can be intelligent, stylish, and independent.
Both labels prove that avant-garde does not have to be aloof. It is wearable, full of character, and exactly what makes VIENNA FASHION WEEK so special.

Ugrcic Design © Nenad Karlic

Vorozhbyt&Zemskova © Vorozhbyt&Zemskova