As the fashion scene buzzes with energy, Vienna Fashion Week continues to showcase a vibrant mix of creativity and innovation, particularly in the casual and urban styling categories. This year, several talented designers will grace the runway with fresh collections that speak to the modern fashionista’s desire for comfort without compromising on style. Here’s a closer look at some of the standout designers who will capture our hearts with their unique perspectives on urban fashion.
AMATEUR: The playful spirit
AMATEUR bursts onto the scene with a collection that perfectly captures the essence of urban playfulness. The designer’s pieces will feature whimsical prints and unexpected silhouettes that redefine casual wear. Expect to see oversized hoodies paired with loose-fitting trousers as AMATEUR encourages self-expression and fun while embracing the comfort of everyday fashion.
KAMEN: Streetwear Sophistication
KAMEN’s showcase will serve as a masterclass in how to take streetwear to the next level. Incorporating tailored elements into traditional streetwear staples, KAMEN will present a collection full of structured dresses, sleek trousers and crisp tees. The muted palette will contrast beautifully with subtle pops of colour, ensuring versatility. Perfect for the urban explorer, the collection will be designed for those looking to combine casual comfort with a touch of class.
MARINÁ: Effortlessly chic
MARINÁ will captivate the audience with a collection that epitomises effortless elegance. The designer’s focus on layering and fluid silhouettes will create a range that exudes sophistication while ensuring ease of movement. With soft colours and flowing fabrics, the pieces will be perfect for everyday wear, offering styles that can seamlessly transition from a relaxed day to an evening event.
VIKTORIA&VIKTOR: Urban Boldness
VIKTORIA&VIKTOR will bring an exciting edge to Vienna Fashion Week with a vibrant collection inspired by urban themes. Bold colours and unconventional cuts will define this presentation, offering a fresh take on casual fashion. The lineup will include oversized outerwear paired with relaxed fits, celebrating individuality – ideal for those who love to stand out from the crowd.
GONGDID DESIGN: The essence of casual wear
With a focus on comfort, GONGDID DESIGN introduces a collection that feels both luxurious and relaxed. Featuring soft, breathable fabrics and relaxed silhouettes, the pieces will be perfect for the modern urban lifestyle. Expect loose-fitting jumpsuits, high-waisted trousers and chic sweatshirts – all designed with practicality and style in mind. GONGDID will capture the essence of casual wear that doesn’t compromise on elegance.
PIYASILA: Cultural fusion in urban wear
PIYASILA’s collection will be a beautiful blend of contemporary design and cultural influences. The unique use of traditional textiles and modern cuts will create a rich tapestry of styles that resonate with the urban wearer. Flowing dresses paired with structured jackets and versatile separates will encourage a playful remixing of styles – perfect for those who celebrate diverse heritage through fashion.
ROSE MARS: Feminine and Fierce
ROSE MARS will present a collection that embodies the modern woman’s duality of feminine grace and urban strength. The designs will feature soft pastels alongside edgy elements such as leather accents and asymmetric cuts. From flowing skirts paired with sporty cropped tops to tailored trousers with delicate blouses, this collection will focus on versatility – ideal for navigating the complexities of city life while remaining stylish.
MIJU CLOTHING: Athleisure reimagined
Taking casual elegance to new heights, MIJU CLOTHING will infuse sporty elements with a chic urban aesthetic. The collection will include stylish tops and sporty dresses designed for movement and comfort. The innovative use of colour blocking and bold graphics will bring a fresh energy that captures the essence of casual urban wear, making it perfect for fashion-forward individuals on the go.
ROEE: Sustainable Street Style
ROEE will focus on sustainability with a collection that embraces eco-friendly materials while maintaining an urban edge. Pieces will feature oversized silhouettes and functional details to suit a busy lifestyle. The combination of muted tones with organic textures will offer stylish options for those who prioritise conscious consumption without sacrificing their sense of style.
TRUEYOU: celebrating authenticity
Closing the Fashion Week will be TRUEYOU, a label that celebrates authenticity through its eclectic designs. The collection will showcase a bold mix of sharp silhouettes and rich textures, encouraging wearers to express their true selves. Each piece, from playful skirts to oversized T-shirts, will be designed with the intention of making a statement – ideal for individuals ready to break away from the norm and embrace their unique style.
Vienna Fashion Week will be a vibrant celebration of casual and urban looks, thanks to a diverse line-up of talented designers. From playful and bold to elegant and sophisticated, each designer will showcase unique perspectives that resonate with the evolving needs and styles of modern city dwellers. Looking ahead to the seasons to come, these designers offer a wealth of inspiration for curating a wardrobe that balances comfort, individuality and style – truly embodying the spirit of urban fashion.
