Sustainability has become an important Aspect for many Designers at VIENNA FASHION WEEK: And while some focus on new organic Materials, here are two labels, that create Fashion from so-called Deadstock-Material from overproduction of past years in europe.
ELKE FREYTAG
In her Vienna atelier, Elke Freytag creates limited-edition pieces for women who don’t want to dress up as someone else, but simply feel like themselves. Clean lines, exceptional fabrics and precise tailoring come together in clothing that moves effortlessly through everyday life with quiet elegance.
Inspired by architecture and the spirit of Vienna, every design begins in the atelier before being crafted in small editions with selected local manufacturing partners. Thoughtful design, refined craftsmanship and conscious production are at the heart of the label.
ELKE FREYTAG believes fashion should never outshine the woman wearing it. Instead, it should enhance her personality, allow her to move freely and remain relevant long after trends have passed.
FRÖHLICH
FRÖHLICH stands for uncomplicated, timeless, and comfortable women’s fashion: It’s a constantly growing collection produced in small batches. The pieces are lovingly hand-cut and sewn in Vienna in social enterprises. The fabrics come from European overproduction of past years—so-called dead stock material. Sometimes, beautiful vintage fabrics can also be found among them.
Some of the garments in their collection are marked with the name SINGULÄR: Sin|gu|lär stands for the uniqueness of every garment. The fabrics are hand-dyed, printed, and embroidered. A deep love for craftsmanship and fine details, as well as the combination of colors, shapes, and textures, characterize this secondary line. No two pieces are exactly alike. A favorite, a one-of-a-kind piece, a truly unique item.
Picture Credit © Mai Tuong
