Elegance - rethought, worn quietly

This year, VIENNA FASHION WEEK shows just how diverse elegance can be – quiet, clear, well thought out. Instead of grand gestures, the focus is on fine fabrics, minimalist cuts and personal handwriting. Four designers set very different accents – and show how strong fashion can be when it doesn’t have to be loud.

Anse Victorin is celebrating its premiere in Vienna – with a collection that rethinks modern luxury. Elena Brenner, the creative force behind the label, focuses on flowing silk, feminine cuts and timeless elegance. Her designs are made for special places and special occasions – romantic, feminine and timeless.

Edith Agay remains true to herself. – and shows with her new SHINING collection just how powerful fashion can be. Inspired by light and transparency, she creates looks that change with every movement. Silk organza, precise cuts and lightness characterize the image. Agay’s fashion appears – instead of imposing itself.

Elke Freytag combines clear lines with high-quality craftsmanship. Fine fabrics, clever cuts, a lot of feeling – and a sense of when less is actually more. Inspired by London in the 60s, she creates modern pieces with charm and character. Sustainability is not a side issue for Freytag, but part of her entire design process – from the choice of fabric to production in Vienna.

Finally, Fannica Alta Moda shows couture in a very personal form. Her collection moves between fashion and emotion – with recycled fabrics, visible layers and a keen sense for the unspoken. The result: a collection that gets under your skin.

These designers show that fashion doesn’t always have to be loud. It can be quiet, thoughtful, personal and still – or precisely because of this – make an impression.